“With an exciting NPD pipeline in place, they’ll be more snacks and feel good coming out of Olly’s HQ in 2023 and beyond,” Hiscocks added. When the pandemic hit, the business decided to diversify further in the snacking category, with a range of nuts mixes, pretzel thins and chocolate-covered pretzels launching throughout 20. If desired, serve with pizza sauce and basil.

Place 2 teaspoons mixture in each greased nonstick mini muffin cup.

Originally known as Olly’s Olives, the brand sought to transform the olive market with the launch of unpasteurised snack pouches. Toss together cheese, pretzels and red pepper flakes. To date, Olly’s has achieved total revenues of £4m, surpassing the whole of 2021’s sales in the first seven months of 2022. “Having grown to a community of millions of Olly’s snackers, with over 10,000 stocking points, we’ll be utilising this investment to expand our recipe for success by bringing more snacks to more people in more places around the world.” “We’ve always been focused on creating snacks that have health at the heart and deliver flavour to the full,” Hiscocks told The Grocer. It plans to invest in marketing to grow distribution further and develop its prominence with retail partners, as well as hiring commercial staff, scaling the DTC business, expanding further overseas and exploring NPD at its new production facility. It has now raised in excess of £1m from more than 200 investors, with the pitch continuing to overfund. Olly’s launched the funding campaign on the Seedrs platform to raise £850k, which valued the business at £10m.

Its olives and pretzels are also stocked by wholesale foodservice supplier Brakes, pub group Stonegate and airlines EasyJet, Ryanair and British Airways, as well as in 15 countries overseas. Healthier snacking brand Olly’s has smashed its crowdfunding target, bringing in more than £1m to develop its presence in the major mults.įounded by Olly Hiscocks in 2016, the business recently launched into Asda, Tesco and Holland & Barrett, adding to listings with Sainsbury’s, Morrisons, Waitrose, Co-op, Whole Foods and Boots. Lumina Intelligence: UK Food & Drink Reports.

Pretzel crisps